B4U Music is a music-themed digital TV channel available on more than 8 different satellites, in more than 100 countries including the USA, UK, Europe, Middle East, Africa, Mauritius, Canada and India. The channel is part of the B4U Group, owned by Lakshmi Mittal, Kishore Lulla and Gokul Binani.
The channel broadcasts a mixture of contemporary Bollywood, Indipop, Bhangra, and international music. Programmes include star interviews, artist profiles, concerts and chart rundowns, as well as video request shows.
There are 4 different versions of the channel available in the UK, North America, the Middle East and South Asia. Each version of the channel produces a quantity of local programming which reflects the culture and tastes of the local population of the Indian Diaspora.
Since 2008, the yearly UK Asian Music Awards (UK AMA) have been produced and broadcast by the channel