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Sony TV

Launched:     October 1995
Owned by:     Multi Screen Media Pvt. Ltd. (a subsidiary of Sony Pictures Entertainment)
Picture format:     1080i (HDTV)
Country:     India
Headquarters:     Mumbai, Maharashtra
Sister channel(s):     SAB TV, SET Max, Sony Aath, SET PIX, Sony MIX, Sony SIX, AXN, Animax India

Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment. Sony has gained a lot of popularity from shows like C.I.D. and Kaun Banega Crorepati.

MSM's family of channels in India include: SAB TV, SET Max, Sony Aath, SET PIX, AXN, Animax and recently on September 1, 2011, they launched a 24 hour Hindi Music Channel Sony MIX, distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India. The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.[citation needed]

As of September 1, 2011, the channel has changed its identity by changing its theme and Sony word being inscribed on top of logos of all its sister channels - SAB, SET, PIX, MIX, SIX and MAX.
Last Updated on Sunday, 02 June 2013 17:15  

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