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Home Entertainment Star Plus

Star Plus

Launched :    21 February 1992 (as Star TV), 17 April 1996 (as Star Plus)
Network:     STAR India
Owned by:     News Corporation
Picture format:     576i (SDTV 16:9, 4:3), 1080i (HDTV)
Slogan:     Rishta Wahi, Soch Nayi (Same Relationship, New Way Of Thinking)
Country:      India
Broadcast area:      India
Headquarters:     Mumbai, Maharashtra, India

Star Plus is a Hindi-language general entertainment television channel based in India. Star Plus channel is part of News Corporation's STAR India network's bouquet of channels. Staying true to its renewed avatar, Star Plus' programming comprises a variety of shows that appeal to a wide and varied audience base. The shows include a mix of family dramas, comedies, reality shows, shows on crime and telefilms. The channel is also distributed worldwide by Fox International Channels, subsidiary of News Corporation.

When it was first launched on 21 February 1992, Star Plus was an English-language television channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi-language channel. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, Star Plus was transformed into a Hindi-language channel, with STAR World becoming the network's English-language channel. But competitors like Zee TV and Sony Entertainment Television were in the lead, and Star Plus struggled to survive with shows like Kora Kagaz and Saans. Star Plus found tremendous success in 2000 with the telecast of Kaun Banega Crorepati which gained mass popularity and established Star Plus as the highest rated entertainment channel in India.

In 2000, the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped to solidify the channel's position as the leader in the Hindi general entertainment space.

On 1 July 2001,Star Plus revealed It's first logo,a rectangular box colored navy blue and white,consisting a star in a square and Star Plus written in the rest of the rectangle. A voice says "yeh hai star plus".The color is a key component of the channel. Star Plus ended showcasing this logo on 13 June 2010.

On 13 June 2010, following the STAR Parivaar Awards, Star Plus revealed it's second logo,a ruby and white coloured star and Star Plus is written under the star.A voice says"rishta wahi,soch nayi".The color is a key component of the channel.

Star Plus HD, along with Star Gold HD, Star Movies HD and Star World HD, was launched on 15 April 2011. Star Plus HD carries the same schedule as the SD feed, but with different commercials. Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011, but it was delayed until 5 July 2012.

Last Updated on Sunday, 02 June 2013 17:21  

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